An initiative by both The Texas Film Commission and The Woodlands Convention and Visitors' Bureau is in motion to attract the film and television industries to the State of Texas and The Woodlands.

Attractive Texas Film Commission's incentives are hoped to trigger the flow of producers to the area, among them: 6% refunds in state occupancy tax on hotel rooms, upfront sales tax exemptions, and fuel tax refunds for off road travel.

With the hope of establishing the area as a hot spot for TV and Film producers, The Woodlands Convention and Visitors Bureau will create a Shooting Locations Inventory which will include parks, shopping centers as well as suburban neighborhoods for the Texas Film Commission.

On behalf of The Woodlands Township, event manager Julie de Guerre, commented on how the new initiative sets off a business diversification for local enterprises, promoting and helping outsiders to appreciate what this upscale community has to offer. In her view not much work is needed to place The Woodlands on the producer's location map. She made reference to to other state cities which have succesfuly capitalized themselves as film-friendly sites leading to significant economic development.

A good example of this is Smithville with its "Hope Floats"" shooting, which led to a 17% increase in sales taxes and an $ 800,000 revenue income directly associated to filming. Other important productions are on the way, one of them ,Tree of Life starring Angelina Jolie and Brad Pitt.

Board Member of The Woodlands Convention and Visitors Bureau and President of South Montgomery County The Woodlands Chamber of Commerce, Karen Hoylman refers to Market Street as Hollywoodlands an exciting new marketing opportunity.

Attracting media producers could turn The Woodlands into an ongoing tourist destination, according to TWCVB president's Nick Woda, another spokesperson pointed out the educational effort required on this initiative, bringing business to town, displaying The Woodlands suburban ambiance.

Source: The Houston Chronicle

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