THE WOODLANDS, TX - You may not have heard of Silver Jeans Co., but if you like denim, you've probably worn their products. The brand was launched in 1991 by Canadian company Western Glove Works, a 90-year veteran of the denim industry that has produced jeans for brands including Calvin Klein, Marc Jacobs, Anna Sui, Gap and Nordstrom.

After two decades of selling jeans through third-party stores, Silver Jeans is building more of a brand identity by creating its own dedicated stores, dubbed "lofts,"" the first of which opened its doors last week in The Woodlands Mall.

The lofts are designed to emphasize both the heritage of the company, with vintage Western Glove Works photos from past eras on the walls and natural bleached wood throughout the space to impart a rustic, casual feel. There's also a hammock and mismatched seating throughout the 1,960-square-foot store.

The Loft also looks different from typical clothing stores because it doesn't have the traditional row of cash registers, instead opting for check-outs available throughout the store via iPads.

The store stocks their extended size range in addition to regular men's and women's jeans and other denim clothing, and has trained all staff as ""denimologists,"" through the Silver Jeans Co. Academy, a process that teaches them not just how the jeans fit but the process behind making them.

Come and visit the new Silver Jeans Co. in The Woodlands Mall.


" Posted by Tamborrel Bulox Team on
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