THE WOODLANDS, TX- The Wall Street Journal maintains that 'Black Friday' deals are a myth. On Tuesday, October 9, Dana Mattioli's article provided data that stated the best holiday deals are almost never on Black Friday, the day after Thanksgiving.
Competition for the holiday shopping dollar is fierce, so it's inconceivable that merchants would actually inflate prices to garner their share. To either support or debunk the myth, Woodlands Online contacted Noemi Cortez, the marketing manager for The Woodlands Mall, in Town Center The Woodlands.
""The retailers here at The Woodlands Mall take Black Friday very seriously. Everything points to the fact that the sales and offers will be very special this year. And, it's a fact that the early-morning Black Friday shoppers will be the ones to take advantage of them first,"" said Cortez.
The increase in online shopping has presented significant data for researchers looking trying to determine retailers' pricing strategies and pinpoint when prices are lowest. Decide Inc., the consumer-price research firm that gathered and analyzed the data for the Wall Street Journal article, will use the data to tell consumers when it's the best time to buy items. However, Decide didn't track in-store prices, therefore, its findings don't reflect the ""door buster"" specials offered during Black Friday by brick-and-mortar stores.
If there's a 'must have' for a holiday gift, The Woodlands Mall merchants assure you that it's well worth your time to pack your Snuggie and Thanksgiving dinner leftovers, and get in line. This year Black Friday is November 23.
Source: woodlandsonline.com
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